Terms of Service

1. Personable information we collect
When you visit the Site, we automatically collect certain information about your device, including
information about your web browser, IP address, time zone, and some of the cookies that are
installed on your device.

Additionally, as you browse the Site, we collect information about the individual web pages or
products that you view, what websites or search terms referred you to the Site, and information
about how you interact with the Site. We refer to this automatically-collected information as
“Device Information.”

We collect Device Information using the following technologies:

 “Cookies” are data files that are placed on your device or computer and often include an
anonymous unique identifier. For more information about cookies, and how to disable
cookies, visit http://www.allaboutcookies.org.

  “Log files” track actions occurring on the Site, and collect data including your IP address,
browser type, Internet service provider, referring/exit pages, and date/time stamps.

 “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how
you browse the Site.


We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.

We use the Device Information that we collect to help us screen for potential risk and fraud (in
particular, your IP address), and more generally to improve and optimize our Site (for example,
by generating analytics about how our customers browse and interact with the Site, and to
assess the success of our marketing and advertising campaigns).

2. Sharing your personal information
We share your Personal Information with third parties, these parties are listed below. These third
parties help us use the Personal Information for the reasons listed above.

3.1. Third Parties used by Roundtower lime;
Google Analytics helps us understand how our customers use the Site--you can read more about
how Google uses data here: https://www.google.com/intl/en/policies/privacy/. You can also opt-
out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We may also share your Personal Information to comply with applicable laws and regulations.

3.Behavioural advertising
As described above, we use your Personal Information to provide you with targeted
advertisements or marketing communications we believe may be of interest to you. For more
information about how targeted advertising works, you can visit the Network Advertising
Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-

You can opt out of targeted advertising by changing preferences on these services from the links
• Facebook - https://www.facebook.com/settings/?tab=ads
• Google - https://www.google.com/settings/ads/anonymous

5. Your rights in regards to GDPR
If you are a European resident, you have the right to access personal information we hold about
you and to ask that your personal information be corrected, updated, or deleted. If you would like
to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident please note that we are processing your information
in order to fulfil contracts we might have with you (for example if you make an order through the
Site), or otherwise to pursue our legitimate business interests listed above.

7. Minors
This website is not intended for individuals under the age of 18.

8. Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

9. Contact Us
For more information about our privacy practices, concerns or a complaint regarding privacy
please contact us.